Cricket star Shane Warne has just launched his underwear label 'Spinners' at Sydney's Ivy.

Not quite as glamorous as David Beckham's underwear campaign, but Warne joins an ever-growing list of sporting celebs all launching their own lines of undies.  

His ethos appeared to be that putting on a pair of underpants in the morning was important to him. Phew! Well that's a relief to us all then!

He was joined by a group of very buffed male models who showcased the range at the Ivy Pool, but Warne declined to don a pair himself saying he didn't look as good as them.

Spinners will go on sale nationally in branches of stores such as Big W and Target.

There are noises being made he could expand the range for children's and women's markets. We hold our thoughts on that!